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Music sets the tone for your on hold program and also indicates change. Your message may remain the same, but when new music is heard, callers pay attention. An affective way to use this is to change the style completely; i.e. go from easy listening to adult contemporary. Music should be tailored to your call audience, not to your personal preference. What you like may not be what your customers or prospective customers like, and it may not fit whith your products or services. To determine the best music for your message, decide whether you want to match the music to your products or services, to your call audiences, or to both.
The information below shows music types used by industry types along with other useful "industry average" data. It does not encompass every situation, but should help you determine the best music for your program.
For Music Libraries choose "music library A or B
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Industry |
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Music Used |
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Average |
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Average |
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Primary |
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Secondary |
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Mid-tempo Jazz |
Bi-monthly |
Female |
Marketing |
Customer Svc |
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Mid-tempo Jazz |
One Time |
Male |
Marketing |
Customer Svc |
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Adult Rock |
Bi-monthly |
Male |
Marketing |
Sales |
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Easy Listening |
Quarterly |
Male |
Marketing |
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Easy Listening |
Quarterly |
Female |
Marketing |
Customer Svc |
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Adult Rock |
Bi-monthly |
Male |
Marketing |
Sales |
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Easy Listening |
Bi-annual |
Male |
Marketing |
Customer Svc |
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Custom Developed |
Bi-annual |
Male |
Sales |
Marketing |
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Easy Listening |
Three/yr |
Male |
Customer Svc |
Marketing |
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Adult Rock |
Bi-annual |
Male |
Marketing |
Public Image |
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Top 40 |
One Time |
Female |
Sales |
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Classical |
Three/yr |
Male |
Customer Svc |
Marketing |
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Classical |
Three/yr |
Male |
Marketing |
Sales |
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Easy Listening |
Bi-annual |
Male |
Marketing |
Bulletin Board |
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Adult Rock |
Bi-monthly |
Male |
Marketing |
Sales |
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Orchestral |
Quarterly |
Alternate |
Public Image |
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Classical |
Monthly |
Female |
Sales |
Marketing |
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Classical |
One Time |
Male |
Marketing |
Sales |
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Classical |
One Time |
Male |
Customer Svc |
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Adult Rock |
Quarterly |
Male |
Marketing |
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Big Band |
Quarterly |
Female |
Marketing |
Bulletin Board |
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Adult Rock |
Bi-monthly |
Female |
Sales |
Customer Svc |
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Mid-tempo Jazz |
One Time |
Male |
Marketing |
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Classical |
Bi-annual |
Male |
Marketing |
Bulletin Board |
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Mid-tempo Jazz |
Quarterly |
Female |
Sales |
Sales |
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Mid-tempo Jazz |
Quarterly |
Male |
Public Image |
Sales |
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Soft Jazz |
Bi-monthly |
Female |
Sales |
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Adult Rock |
Quarterly |
Male |
Marketing |
Sales |
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